SEO and PPC- What is the difference?

Hey everyone,

Today, I'm going to explain you the difference of SEO & PPC, which is important. As we know that they are the part of SEM(Search Engine Marketing).

Now, You guys will be asking about SEM so,

What is SEM? 

Search Engine Marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages-(SERPs) primarily through paid advertising.

So, it's about SEM. Now we are talking about:- The difference between SEO & PPC.

What is SEO?

Search Engine Optimization(SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of the web page to users of a web search engine. SEO  refers to the inprovement of unpaid results, and the purchase of paid placement.

google.com

What is PPC?

Pay-per-click(PPC) or we can called as cost per click,is an internet advertising model used to drive traffic to websites, in which an adveriser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.

google.com

Now, we will discussing about differences b/w SEO & PPC.

Organic Traffic vs Paid Search Advertising:-

1. Position in Search Results:-

• SEO:- You can get first page positions if your web site is optimized for search engines.
• PPC :- You can get your ad on the first page by paying a higher cost per click(CPC).

https://www.reliablesoft.net/wp-content/uploads/2014/07/adwords-vs-seo.gif-1.png

2. Cost:-

• SEO:- In SEO, cost is indirect. You cannot pay to get to the first page but you may have to pay for SEO services if you cannot do SEO yourself.
• PPC:- You pay only when people click or your ad. You can use the Google keyword  tool to calculate how much you can pay.

https://www.reliablesoft.net/wp-content/uploads/2013/04/google-keyword-tool-cpc.gif.png

3. Traffic potential:-

• SEO:- Organic traffic is continuous as long as you are ranking in one of the top positions.
• PPC:- PPC ads can get more clicks but this means that you pay more.

4. Conversion:-

• SEO:- SEO traffic is better than other forms of traffic[i.e. social media] but in terms of conversion is not as good as PPC traffic.
• PPC:-Highly optimized keywords will generate more conversions but will cost more.

5. Ease of Use:-

Neither, SEO nor PPC is easy to do if you don't have the necessary knowledge and experience. SEO is a process that takes  a lot of time and effort. It may take months or even years to rank for specific terms or not rank at all.

So, here are difference between SEO and PPC:-

Thank you