Scope of Digital Marketing in India

In India, the scope of digital marketing is very wide. Today, companies and enterprises have started to adopt digital marketing to grows up your business. By the year 2020, the world is going digital. The year 2016 took the industry by surprise with over 1.5 lakh job opportunities in the Digital Marketing domain.

What is Digital Marketing?

Digital Marketing is the term used for the promotions that are carried out on the web. Digital Marketing has several smaller divisions that work in different directions yet contributing to the overall growth of the firm. It leverages a digital marketing campaign for the purpose of making sales, brand awareness, establishing a new venture, etc.

Importance of Digital Marketing:-

There are some reasons why Digital Marketing industry is becoming popular and it's on top of the world at the moment. Let's check it out:-

• It is the newest thing in town:- 

There was a time where new serial on the TV used to be to hot topic whereas today , the online posts or a new music video on YouTube grabs our  attention. Digital Media is gaining mass attention because of the fresh air it has got with itself. We are experiencing a revolution while we are shifting  from the traditional to the Digital Media.

• It is flexible:-

Since the entire work is to be done on the internet , there is no restriction of the place. It doesn't matter if you are at the office or at home. All you need is a device that is connected to the internet and you are sorted. This is the digital age, everything is available at your fingertips.

• It is easy:-

Accessing the digital media is no rocket science. It is a piece of cake. The newest of users also take a maximum of few days to learn how to operate the digital media. This is purely because it is designed in such a user-friendly manner that its primary objective is to ease the operations for human beings, the reason why our mobile phones are now called smartphones.

• Eco-friendly:

Bring responsible citizens of the world it is important that we operate through mediums that do not harm our atmosphere cause bring ignorant to the atmosphere will only have an adverse effect on us. The digital media additionally cuts down on paper usage.

• Fastest Reach:-

Previously radio was considered to have the fastest reach because of the live communication feature Radio is still the medium with the widest reach but the new media is gradually overshadowing the most popular medias like a newspaper, television, etc.

• Influential:-

The Man kind is used to being influenced by whatever is trending the most. The social media occupying the most space is infused itself so well in the lives of the users that it is like the early morning newspaper that is a must. One such example is Bhuvan Bam who earned himself immense fame by uploading comic videos on Facebook and YouTube. He is popular by the name "BB ki Vines",

• Salary for Digital Marketing Manager:-

The Base salary for Digital Marketing Manager ranges from $85,541 to $122,729 with the average base salary of $99,534.

• Growing Up the career in digital marketing:-

1. Social Media
2. Mobile marketing 
3. Web development and design
4. Video Production
5. Analytics
6. Strategy and project management
7. Digital publishing
8. Copyright

• Conclusion:-Digital Marketing scope at present as the digital media is the new media that works with the help of internet and has proved to be the fastest medium of mass communication.